Does your sales force pass the moxie test? That is, do they take a
stand. Up to 20% of buyers will give a salesperson a hard time, just to
see if they will take a stand. So salespeople have to take a stand with
all buyers who offer resistance, just to catch the 20% who would buy
but want to test them.

How does your sales force respond when buyers say:

I’m too busy to talk to you

Please send me literature

I never got the literature, could you send it again?

I’m not interested.

I’m satisfied with your competitor.

How your sales force responds is the moxie test.

Invite us in to teach your sales force to have moxie.