Salespeople are notorious for being cowboys and cowgirls. They are
independent, go off the reservation.
You need this quality to discover needs and create solutions. But it can
wreak havoc with managing the firm.
What you need are an appropriate compensation system and the
minimum controls to keep the sales force focused on a win-win scenario,
for both salesperson and the company. (Too many companies
compensate the sales force to sell non-profitable product.)
You also need a forecasting system to help the company plan its work.
Invite us in to show you how to do this.
